Blogging and the work–life balance

There is a new “blogging initiative” at work (well I think it’s new, I’m not there long myself). The company line seems to be that blogging is good for both the employer and the employee. The company has offered to setup blog hosting on their servers. It seems like a reasonable idea, but, I’m not convinced that the company website needs to be associated with the latest news at the local dog show, cinema, or companies alluding to the discovery perpetual motion machines. I’m equally unconvinced that local movie-goers, dog-lovers, or mad scientists are interested in advances in the state-of-the-art in telecommunications software and systems.

So I would suggest that personal blogs are good for subjects that the blogger is interested in, and that work blogs are useful for dissemenating project related info on a per project basis. In addition, seperate work CV pages can be used for “these are our incredibly smart employees” and “why you should put money into our project” pages. And because of hypertext links (which are fundanemtal to “the web”) all of these can be associated, while keeping their individual identies.
I’m interested in what other people think about this.

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